Wedding Blog

I couldn’t let the week go by without mentioning the discontinuation of Modern Bride and Elegant Bride magazines. It was quite a shock to all of us in the wedding industry. For decades, both magazines inspired brides with interesting articles and stunning photos.

What does this mean? Are brides relying solely on the Internet for their wedding information and ignoring print publications? Are vendors turning to other advertising avenues in hopes of appealing to this generation of brides?

The engagement right-of-passage used to include running to the bookstore and purchasing every bridal magazine a girl could get her hands on. And why not? The pages were full of beautiful photos of place settings, floral arrangements, wedding gowns, cakes, menu ideas and great advice. I remember being a bride and “dog earing” page after page of ideas that I wanted to duplicate. My mom and I would tear out pages to take to meetings to show my vendors exactly what we wanted.

I can’t imagine that online photos printed on our ink-jets can ever fully replace the beautiful glossy pages of a magazine, but maybe I’m old-fashioned. I want to know your thoughts. Do you think magazines are passé? Do you think wedding planning should exclusively happen online? What do you think is missing from either online or print in the world of weddings?

If you have questions on this or any other wedding related topic, please post for me here or send me an email to susan.southerland@pwg.com. Also become a fan on Facebook by clicking here and follow me on Twitter by clicking here.

Your partner in perfect planning,

Susan