John Rivers never set out to create the most successful BBQ chain in Florida. He’s not a classically trained chef or graduate of culinary school. It was in Texas that he found the two loves of his life: his wife and the delicate art of brisket. And it’s been those very two godsends that inspired 4 Rivers as we know it. John spent 20 years in the healthcare industry before retiring as president of a billion-dollar company. During that time, he had the opportunity to travel the country, honing his taste and talent for brisket perfection. As he soaked up the flavors and practices of ‘cue fare countrywide, John’s dream of de-regionalizing BBQ was born.