In 1980, Demetrios’ dream of owning his own company became a reality. He purchased Ilissa Bridals of New York. Virtually overnight, he turned this small unknown business into a thriving international company. Bridal boutiques, including his own Brides by Demetrios salons, throughout the world proudly sell Demetrios gowns. Today, the Demetrios brand is a prestigious leader in bridal fashion. As th e designer and owner, Demetrios is a fashion icon in the bridal gown industry. His collections offer women the widest and most versatile styles and are on the cutting edge of the fashion world. They have been showcased in all leading bridal magazines, including his own publication, For The Bride. This leadership and expertise in bridal marketing continues to expand.