Wedding Professionals Blog

Instagram is the hottest social media platform in the wedding industry and many businesses were slow to put effort into focusing on that platform.

Links play a critical role in SEO. When another website links to our website or when wedding professionals gets other websites to link to their website, it is like casting a vote.

I see a variety of wedding professionals whose idea of blogging is posting a gallery of images and no text. There are others who post a Real Wedding with some text and few links, which is far better for your search engine optimization than just posting pictures.

There is more to blogging for your business than just Real Weddings, there I said it!

News Flash! While pretty wedding images on your blog are pretty and may get a couple’s attention it has zero SEO value.

The part of blogging that confuses many people is why it is not generating any business.

The average of women getting are married is about 27. Men are slightly older at 29. This majority group of engage Millenials are making new type of choices in their wedding planning, due to their adaptation to new technologies, it’s constantly evolving. Here’s what you really need to know.

Sometimes when you connect with local vendors for referrals, it might not always generate new business despite both of your good intentions. So let’s talk about how to win a bride over with the power of name dropping.

Ultimately, blogging serves two purposes, the first is to engage your readers and you also want to connect with your readers. They are hopefully prospective clients or other wedding professionals who can refer your business and media.

You look at your google analytics and see hundreds or thousands of visitors to your site each month and scratch your head because so few wedding couples end up contacting you. And there was no way to market to those lost visitors until Facebook came out with a strategy a few years ago called Remarketing

Search engines are hungry beasts. Nearly everyone I know uses a search engine as a tool in their day to day life; we can find just about any product, service or get any question answered.

The truth about most small businesses is most of us did not get into whatever it is we do in the wedding industry to do things like business accounting or managing a website. Your website is for most people out of sight out of mind. We launch it, and it sells our business 24/7. Hopefully, people fill out the form, email us or call.

When attempting to make talk to your sales prospects, are you stuck in voice mail jail?

This month we updated the new PWG leads notification emails to reduce the steps required to access new leads. We have received a lot of positive feedback about the new changes.

Forget about your product for a second because even with the best product in the world, your business will fail if no one knows about it. The bottom line is those with the most leads win because leads mean more revenue. And revenue means more profit (most of the time).

As a non-wedding vendor some people are confused or question why I choose to put my business in front of brides. This year a quarter of my business came from the interactions I have had at the Perfect Wedding Guide wedding show & I expect that to double over the next 12 months due to the time line of the buyer.

Great content isn't great if it isn't opened. Marketing to brides is easier than ever when you learn to craft the perfect email subject line.

Attracting the Millenial Bride

Millennials, Social Media and You!

It might be harder than you think to meet the expectations of the brides we work with everyday. Help your business by knowing these real pet peeves.