“I Never Know What To Blog About”
I continually hear from wedding professionals that they don’t blog because they never know what to blog about.
I see a variety of wedding professionals whose idea of blogging is posting a gallery of images and no text. There are others who post a Real Wedding with some text and few links, which is far better for your search engine optimization than just posting pictures.
Our previous articles touched on ways to improve the internet visibility of your images and the importance of showcasing your expertise in a blog.
But there are a lot of other interesting and SEO friendly things to blog about.
Start with yourself. Blogging in the third person gives you the opportunity to share about yourself, your experience, and a little bit about your personality. Opening the window, just a crack, to share a little about your personal life helps make you human and connects you to like-minded clients. Sharing that we have rescued all of our fur babies connected me with like-minded people as did sharing that my mother died of breast cancer
Doing a profile on each of your team members builds the same connectivity with your readers and prospective clients.
Sharing stellar reviews not only showcases the best of your brand you want to focus on, but can direct interested prospects to more of your online reviews.
Awards and continuing education make amazing content to showcase your professionalism and what sets you apart in a crowded marketplace.
Community involvement and volunteerism are other opportunities to connect with like-minded clients and show that your company gives back, a huge bonus when working with millennials.
And don’t forget to have some fun with your blog too! Let your personality come through, let people see that you are fun to work with and that you and your team enjoy the couples you work with.
Be a leader, show what you are doing that is new and unique; be a trend setter.
There are all types of interesting content beyond real weddings. Share your personality and expertise and not only show beautiful images but tell a story with search terms that can be picked up and catalogued by search engines to make you more visible.
About the author
Mark Kingsdorf is the owner of St Petersburg Florida based Wedding Ghost, a ghost blogging and web content company working exclusively with wedding, event and hospitality professionals. He is one of 65 Master Wedding Planners in the world, a Certified Same Sex Wedding Specialist, was the founder of Philadelphia based “The Queen of Hearts Wedding Consultants”, Wish Upon A Wedding Philadelphia and has been a contributor to Emily Post Institute, major wedding magazines and websites as well as many wedding an event industry conferences.